To Bruno Or Not To Bruno?

There's a lot of noise at the moment about Sach Baron Cohen's next film being a Borat-style affair, simply featuring instead his character Bruno.

I don't believe a word of it. I think this is simply a smokescreen, and he will in fact, be creating a new character in the movie. Who wants to bet with me?

Bruno was the third key character on Da Ali G Show, and frankly, the least interesting. Not to say he couldn't be developed - I just don't think a 'known face' like Bruno's could be employed. The Borat film is going to put enough people on guard.

Will somebody just hurry up and confirm Cohen's appearance in Sweeney Todd also?