Romanek Does The Shuffle

The new Mark Romanek i-Pod Shuffle ad is here, and online at Stash's Feed site.

The clip is built around an idea that is frighteningly similar to one I pitched myself a couple of weeks ago (for a completely different project, of course) but the idea is so simple that anyone could have had it - and to meet all manner of briefs too.

Romanek's execution of the ad, directed with Brave New School, is so crisp, clean and clear that I can't help but be awed by how direct and cheeky it is. This is, essentially, an ad-long image of the product being advertised - almost subliminally laced with lifestyle codes to push the right buttons of course - as well as a tutorial on how the product works in difference to older models. Brilliant, brilliant stuff.