Here's an idea: promote a film not by showing the best or most enticing bits, as you would in a trailer, but by packaging all of the screw-ups, fluffs and botches, the stuff that definitely won't be in the movie.
Download the Heartbreak Kid blooper reel. Now - does that make you feel like rushing out and seeing the movie?
It looks like the weekend's number one film, though on a less than fifteen million take. And can somebody please tell me why the original hasn't been recently reissued on DVD?
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