A rather neat series of billboard ads for Captivity have caused a little bit of fuss. If you're in LA, rush out and see them now - they'll all be gone by 2pm today. If you're in New York, the taxi-top equivalents should last to around that time too, so take a look at what you're hailing.
The ad is comprised of four images, each one depicting a stage in a young woman's captivity, as it were: abduction, confinement, torture, termination. Elisha Cuthbert appears in the role of 'young woman'.
The Hollywood Reporter claim that the MPAA have denied approving the ad; as a result, they may deny the film a certificate, by means of punishment. This could make it very, very hard for the film to get booked into cinemas - certainly the chain cinemas which comprise 'something like' 99.9% of screens in America. Somehow, I doubt the MPAA will exercise this power and kill the film in this way, but they certainly could.
There's more bad news in the same piece - the CEO of the film's production company is quoted as saying "this movie is certainly a horror movie and it's about abduction, but it's also about female empowerment. We reshot the ending so the main character ends up in as much of a positive situation as the situation could allow" which, essentially, means they tacked on a happy ending. Shameful.
The ads were created by Art Machine Digital, who are also behind that delicious Hostel 2 slab of meat. In fact, they're a pretty strong agency with a lot of memorable work under their belt and I hope they're proud of this one - it sounds quite effective to me.
Please send me any images of the billboard you find online.
[EDIT: Anonymous directed me to the image above, and Sandra has some pics of the board in situ at her blog. Thank you both very much]