Thursday, August 09, 2007

Play-Doh Bunnies

The third Bravia commercial in the Color Like No Other series is to be Play-Doh, directed by Frank Budgen. I told you a few weeks back that Gondry turned the gig down.

As I understand it, this commerical is the most ambitious stop-motion piece ever created with 4,500 Play-Doh rabbits scampering about the streets of New York. If only Anti-Pesto had a franchise in the Big Apple.

The ad is to take three weeks to shoot, and then of course, post will be required, so I don't know when we'll be seeing it... but it certainly sounds like it might be rather eye-catching.

Here are a number of stills, most of them teasingly turned black and white by the cheeky Sony folk.


Anonymous said...

Who gives a shit about some stupid ad made to convince us to buy tellys?

Brendon said...

People who appreciate the skill and craftsmanship that go into the making of a good ad.

If this is indeed the most ambitious piece of stop motion ever, that alone makes it newsworthy.

Some of the best young directors (and some of the best old ones too, of course) come from a background in adverts.