Play-Doh Bunnies

The third Bravia commercial in the Color Like No Other series is to be Play-Doh, directed by Frank Budgen. I told you a few weeks back that Gondry turned the gig down.

As I understand it, this commerical is the most ambitious stop-motion piece ever created with 4,500 Play-Doh rabbits scampering about the streets of New York. If only Anti-Pesto had a franchise in the Big Apple.

The ad is to take three weeks to shoot, and then of course, post will be required, so I don't know when we'll be seeing it... but it certainly sounds like it might be rather eye-catching.

Here are a number of stills, most of them teasingly turned black and white by the cheeky Sony folk.

Gondry's Film Commitments

Following Jonathan Glazer's excellent Bravia ad from last summer, the third installment in the campaign was lined up for Michel Gondry. He's now passed, citing 'film commitments' as his reason for not being able to shoot the spot.

It seems that Be Kind, Rewind is all but mass duplicated and on the back of the van, so which commitments exactly? Is the Blondie movie about to shoot? Possibly.

Let's discount the Ripley film - is there anything else? Only Tokyo, the anthology film to shoot in the city. This is what I expect we'll find out: Gondry is about to shoot his slice of Tokyo before doing the Rewind press tour; then the Blondie movie will roll; then, possibly, a collaboration with Dan Clowes and Jack Black on The Death Ray. Maybe. Perhaps. If it all pans out.

At least we know he's going to be on set rolling film for one project or another any week now.

And the new Bravia spot, if you had been wondering, is now going to be directed by Frank Budgen. Not a bad choice, but I would have plumped for Antoine Bardou-Jacquet.