Sony Bunnies Take Manhattan

One day ahead of the official launch, CreativityOnline are streaming the new Sony bravia blockbuster ad, Play Doh. Only the final shot approaches the potential inherent in the pitch, and some of the earlier bunnyful shots are just plain bad. I'm not even going to talk about the awkward cuts between the pre-bunny shots.

Tomorrow is the day the ad goes live on Sony sites so I should be able to get a nice Quicktime direct download link from one of them. I'll stick it right here.

[EDIT: I've only found one fairly decent encode for download so far]

Kill The Gun

Today's choice on Very Short List was an anti-gun campaign spot from right here in Blighty. The last shot is very well conceived indeed - so much so, I thought I'd share the ad with you in a better quality version than the YouTube link on VSL.

Nintendo Running Live Ads At A Cinema Near You

If you live in the UK, you might get to see some nifty advertising for the Nintendo Wii at your local cinema this weekend. Eurogamer have the scoop:

Five pairs of actors will be appearing at nine cinemas across the country to demonstrate Wii Sports.

An advert will play on screen as usual, with one actor - playing a teenager called Steve - sitting amongst the audience. The second actor, in the role of his mother Elsa, will enter the auditorium looking for her son.

The advert will then be paused and the house lights will come up as Elsa calls out for Steve. She will challenge him to a Wii tennis rematch in front of the audience. They will play the game live on the big screen.

The campaign apparently kicked off a couple of days back, but next weekend, you can catch the 'experience' at Picturehouse cinemas in Edinburgh, York, Southampton and Brighton.

Guild Gongs Gilliam

At the Art Director's Guild Excellence in Production Design Awards last night, Terry Gilliam was granted the special prize for Outstanding Contribution to Cinematic Imagery. They're not wrong.

In his acceptance speach Gilliam commented on the great production designers of the last century plus. "The worlds they created were so wondrous. Not so many people are allowed to do that now, to create worlds so magical. I'm one of the lucky ones to slip through the net and do it."

"I'm still trying to make movies that don't depend on the computer to do it. The digital world that I have are these digits [holding up his hand] that make things and build things. Let's keep doing great work."

Tideland, sadly, won nothing in the year's best categories, however, losing out to Casino Royale in Best Contemporary Production Design and, I suppose, Pan's Labyrinth in Best Fantasy Production Design.

Onetime Gilliam collaborator Jeffrey Beescroft (see: Twelve Monkeys) did win Best Production Design in a Commercial, Promo or PSA for his work on the Victoria's Secret (What Is) Sexy spots.

Big Man On A Nissan

The new Nissan ad Hawks the product quite nicely. Tony Hawks, that is.

Mac And PC UK

The UK versions of those I'm-a-Mac-and-I'm-a-PC ads are now available for viewing on Apple's website. They've been recast, with David Mitchell as the PC and Robert Webb as the Mac.

Awful casting, really, I think, as people seem to prefer Mitchell over Webb, generally speaking. Not sure why, necessarily, but they really do appear to. And you definitely couldn't invert the casting either.

Ah well. I dare say we'd soon all be sick of the darn things no matter who was in them.

Now... Mr. Mitchell, Mr. Webb... where's this Magicians trailer...?